Tuesday, December 4, 2012

When do you need to rent a grandma?

Good morning economists. It appears that during times of recession, entrepreneurs or wannabes come up with some innovative marketing ideas some of which are indeed successful. One such idea hit Todd Pliss who came up with the "rent a grandma" babysitting service.
Older women usually transmit a feeling of trust and are more experienced with taking care of young children. As such they make desirable babysitters. I guess a "grandma" would be a whole lot more responsible than teenagers who are usually hired to babysit.

That is an example of a simple idea that just works. Who said that the most successful ideas need to be complicated?

Have a great day!


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