Thursday, October 11, 2012

The Gangnam style phenomenon

Good morning economists. Today I will discuss the phenomenon of Gangnam style. For those of you not familiar with the song, here it is:
The song is the inspiration of PSY and even though it has an upbeat music, it first became popular in Korea because it talks about "Gangnam" a trendy district in Seoul where everyone who live there is supposedly a member of the upper class. The Gangnam district is very much like Beverly Hills in California and in the midst of the worst recession in the last decades, who wouldn't like to live his/her life Gangnam style?

The song also talks about a girl who is refined yet knows when to party and "Oppan" is a translation of a "Brother" who is supposedly Gangnam style.

Nice place to live in Gangnam, isn't it. Perhaps the song owes its success to the image it portrays during the difficult time periods.

Have a Gangnam style day!


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