Friday, October 12, 2012

Reverse high heels?

Another crazy product! In the world of economics we often talk about the first mover advantage. This is when a company is introducing a new product in the market thus capturing a large proportion of the market share and enjoying huge profits. Examples of the first mover advantage include Apple in the case of the iPod and the MP3 players and Amazon for the sale of ebooks.

Apparently, artist Leanie van der Vyver and shoemaker René van den Berg came up with a new pair of REVERSE high heels which are sort of controversial to say the least.
Is this an example of an attempt to a first mover advantage payoffs, or the creation of a ________ artist? (fill in the blank)

I am wondering how many women would consider wearing these just to stand out (literally) from the crowd.

Have a "flat" day!


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