Tuesday, October 2, 2012

Coupons for happy marriage

Good morning economists. Yesterday night I was watching an episode of "Extreme Couponing" on TLC. We already discussed the financial advantages of couponing in an earlier post, although I can add that US consumers saved a total of 4.6 billion dollars in coupons in 2011 alone (perhaps the government can pay part of the money it owes using coupons). What I did not realize at the time is the importance of couponing on maintaining a happy marriage. In the United States specifically, the divorce rate is approximately 50%. The large majority of these couples (80%) cite financial problems.

In the show that I was watching last night, a couple of people admitted that they were on the verge of a divorce because of their inability to purchase even basic items like bread and milk. It seems that the answer to their prayers was lying in the neighbor's trash can in the form of unused coupons.

 They quickly realized that they could save a bundle by using a ridiculously large number of coupons at the grocery store. A couple of months and many many coupons later, they had stocked up food and other household items that would last them a lifetime and they did all that with no extra money. And the best thing...they were happy!

Marriage saved! Interesting economic approach to an otherwise social problem.

Have a great couponing day!

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